Case Study
A collectible experience
rooted in vibrant storytelling
and brand magic.
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Details
Brand
MGA Entertainment LOL Surprise
Year
2023
Service
Collection Development, Creative Direction
Brief
This concept was a collaboration between MGA and LOL Surprise, focused on transforming MGA's iconic character into a vibrant, optimized digital collectible. The project encompassed creative direction, detailed 3D modeling, and comprehensive texturing, while also translating manufacturing directions originally meant for physical production into a digital format. The design leveraged dynamic color palettes, playful themes, and distinct brand elements to craft a collectible that is engaging, narrative-rich, and true to the spirit of both brands. The objective was to deliver a digital experience that resonates with both children and parents, reinforcing the unique identities and collaborative vision of MGA and LOL Surprise.
This concept was a collaboration between MGA and LOL Surprise, focused on transforming MGA's iconic character into a vibrant, optimized digital collectible. The project encompassed creative direction, detailed 3D modeling, and comprehensive texturing, while also translating manufacturing directions originally meant for physical production into a digital format. The design leveraged dynamic color palettes, playful themes, and distinct brand elements to craft a collectible that is engaging, narrative-rich, and true to the spirit of both brands. The objective was to deliver a digital experience that resonates with both children and parents, reinforcing the unique identities and collaborative vision of MGA and LOL Surprise.
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