The project entails the creative direction, packaging design, and overseeing the production of a collectible sports figure concept for the LA Lakers, featuring LeBron James in his Los Angeles Lakers uniform. The packaging design emphasizes the Lakers' branding with prominent use of team colors and logos, ensuring a visually appealing and cohesive presentation. The goal is to create a highly detailed and attractive collectible that resonates with fans and collectors, reinforcing both the NBA and Lakers brand identity.